A survey covering four Latin American countries (Brazil, Chile, Colombia, and Mexico) revealed that 36 percent of these consumers prefer immediate discounts in percentage terms as a promotional mechanism. Discounts in cash came in second place, followed by receiving a free item for a specific value.
Preferred promotional mechanisms by consumers in Latin America in 2022
* 20,534 consumers were surveyed across 23 countries worldwide. The sample size in Brazil was 1,002 participants, while Chile, Colombia, and Mexico each counted 1,000 respondents.
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Simon-Kucher & Partners. (October 27, 2022). Preferred promotional mechanisms by consumers in Latin America in 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/
Simon-Kucher & Partners. "Preferred promotional mechanisms by consumers in Latin America in 2022." Chart. October 27, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/
Simon-Kucher & Partners. (2022). Preferred promotional mechanisms by consumers in Latin America in 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/
Simon-Kucher & Partners. "Preferred Promotional Mechanisms by Consumers in Latin America in 2022." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/
Simon-Kucher & Partners, Preferred promotional mechanisms by consumers in Latin America in 2022 Statista, https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/ (last visited December 03, 2024)
Preferred promotional mechanisms by consumers in Latin America in 2022 [Graph], Simon-Kucher & Partners, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/1367412/leading-sources-latin-america-consumers-promotions/
