According to a survey conducted among Chinese adults in November 2022, around 39 percent of respondents stated that they bought non-luxury apparel and footwear via live stream. Meanwhile, slightly over a third of respondents said they purchased cosmetic items via live shopping.
Share of consumers who bought products in the live stream in China as of November 2022, by category
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of consumers who bought products in the live stream in China as of November 2022, by category
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Share of consumers who bought products in the live stream in China as of November 2022, by category [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. "Share of consumers who bought products in the live stream in China as of November 2022, by category." Chart. January 18, 2023. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. (2023). Share of consumers who bought products in the live stream in China as of November 2022, by category. Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. "Share of Consumers Who Bought Products in The Live Stream in China as of November 2022, by Category." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte, Share of consumers who bought products in the live stream in China as of November 2022, by category Statista, https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/ (last visited April 12, 2025)
Share of consumers who bought products in the live stream in China as of November 2022, by category [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
