According to a survey conducted among Chinese adults in November 2022, around 39 percent of respondents stated that they bought non-luxury apparel and footwear via live stream. Meanwhile, slightly over a third of respondents said they purchased cosmetic items via live shopping.
Share of consumers who bought products in the live stream in China as of November 2022, by category
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Deloitte. (January 18, 2023). Share of consumers who bought products in the live stream in China as of November 2022, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. "Share of consumers who bought products in the live stream in China as of November 2022, by category." Chart. January 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. (2023). Share of consumers who bought products in the live stream in China as of November 2022, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte. "Share of Consumers Who Bought Products in The Live Stream in China as of November 2022, by Category." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
Deloitte, Share of consumers who bought products in the live stream in China as of November 2022, by category Statista, https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/ (last visited August 24, 2024)
Share of consumers who bought products in the live stream in China as of November 2022, by category [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367395/china-leading-products-bought-via-live-commerce-by-category/
