In 2022, about 17 percent of people in Germany had bought a specific product because it was advertised by a celebrity. Although the majority, 73 percent, had not bought products because they were advertised, influencing products on social media has been a strategy increasingly used by companies.
Have you ever consciously bought a product from a brand because someone famous advertised it?
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YouGov. (September 26, 2022). Have you ever consciously bought a product from a brand because someone famous advertised it? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. "Have you ever consciously bought a product from a brand because someone famous advertised it?." Chart. September 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. (2022). Have you ever consciously bought a product from a brand because someone famous advertised it?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. "Have You Ever Consciously Bought a Product from a Brand Because Someone Famous Advertised It?." Statista, Statista Inc., 26 Sep 2022, https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov, Have you ever consciously bought a product from a brand because someone famous advertised it? Statista, https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/ (last visited January 08, 2025)
Have you ever consciously bought a product from a brand because someone famous advertised it? [Graph], YouGov, September 26, 2022. [Online]. Available: https://www.statista.com/statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
