A survey conducted among Chinese adults in November 2022 found that more than 70 percent of respondents in China's first-tier cities reduced their frequency of visiting physical stores compared to the previous year. Comparatively, around six percent of consumers from tier-3 and below cities said they visited brick-and-mortar stores more often.
Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier." Chart. January 18, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. (2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of Consumers Who Changed Their Frequency of Visiting Brick-and-mortar Stores in The past Year in China as of November 2022, by City Tier." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte, Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier Statista, https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/ (last visited January 08, 2025)
Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
