On October 27th, 2022, tech-billionaire Elon Musk acquired Twitter, assigning himself the role of the company's new CEO. Between September 27th and November 28th, retweets and mentions of the anti-LGBTQ "groomer" slur increased significantly. Before Musk's takeover, nine selected anti-LGBTQ accounts saw an increase of around 1,200% in retweets of tweets with the slur, going from 3,600 retweets to over 48 thousand post-acquisition. Additionally, there was a 1,100% increase in mentions of tweets with the slur, up from 5,300 to more than 65 thousand.
Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022
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Media Matters for America. (December 13, 2022). Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/
Media Matters for America. "Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022." Chart. December 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/
Media Matters for America. (2022). Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/
Media Matters for America. "Retweets and Mentions of Right-wing Anti-lgbtq Figures Using Anti-lgbtq “groomer” Slur before and after Elon Musk Twitter Acquisition 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/
Media Matters for America, Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022 Statista, https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/ (last visited December 21, 2024)
Retweets and mentions of right-wing anti-LGBTQ figures using anti-LGBTQ “groomer” slur before and after Elon Musk Twitter acquisition 2022 [Graph], Media Matters for America, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1367335/twitter-anti-lgbtq-slur-before-and-after-musk-takeover/
