According to a survey conducted among Chinese adults in November 2022, around 17 percent of respondents stated that social media was the main channel for their sharing of product information or shopping experiences. Meanwhile, around 16 percent of respondents said they shared their product reviews and experiences with their friends and families primarily.
Share of consumers who share product information or shopping experiences in China as of November 2022, by channel
among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Original survey question: Which channels do you use to share your product information or shopping experience? Please select the 1-3 channels you use most often and click on them in the order of most often, second most often and third most often.
The share showed here means that respondents chose the channel as their most often used channel.
The survey is conducted among 48 percent female and 52 percent male respondents.
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Deloitte. (January 18, 2023). Share of consumers who share product information or shopping experiences in China as of November 2022, by channel [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/
Deloitte. "Share of consumers who share product information or shopping experiences in China as of November 2022, by channel." Chart. January 18, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/
Deloitte. (2023). Share of consumers who share product information or shopping experiences in China as of November 2022, by channel. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/
Deloitte. "Share of Consumers Who Share Product Information or Shopping Experiences in China as of November 2022, by Channel." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/
Deloitte, Share of consumers who share product information or shopping experiences in China as of November 2022, by channel Statista, https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/ (last visited December 19, 2024)
Share of consumers who share product information or shopping experiences in China as of November 2022, by channel [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367318/china-leading-channels-for-sharing-shopping-experiences/
