Between January 2021 and January 2024, the average cost per lead (CPL) in the oil and gas industry in the United States exceeded 770 U.S. dollars for paid channels. For organic ones, the CPL stood slightly above 500 dollars.
Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024
(in U.S. dollars)
Characteristic
Average cost per lead in U.S. dollars
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First Page Sage. (February 23, 2024). Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/
First Page Sage. "Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars)." Chart. February 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/
First Page Sage. (2024). Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/
First Page Sage. "Oil and Gas Industry's Organic Vs. Paid Average Cost per Lead (Cpl) in The United States between January 2021 and January 2024 (in U.S. Dollars)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/
First Page Sage, Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/ (last visited July 22, 2024)
Oil and gas industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph], First Page Sage, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1367211/oil-gas-organic-paid-cpl-united-states/