Ad agencies' clients willing to pay extra for diversity, sustainability & talent 2022

Published by
J. G. Navarro,
Mar 20, 2024
During a global 2022 survey, approximately 85 percent of responding advertising agencies' corporate clients at least somewhat agreed that they were happy to pay a premium to ensure talented individuals work on their accounts. Around 71 percent of the respondents agreed they would pay extra for suppliers who could evidence a genuine approach to sustainability. In comparison, less than two-thirds (64 percent) of the surveyed companies reported agreeing to pay a premium for more diverse agencies.

Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022

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Release date

December 2022

Region

Worldwide

Survey time period

October 2022

Number of respondents

84 respondents

Special properties

among companies

Supplementary notes

This question was phrased by the source as follows: "Do you agree with the following statement: We are happy to pay a premium for..."

The source does not specify the type of the survey.

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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