During a global 2022 survey, around one-third (33 percent) of responding companies stated that they compensated advertising agencies based on labor or full-time equivalent (FTE). Approximately 27 percent of the respondents reported using a fixed, output-based compensation methodology, while 22 percent considered labor and performance.
Leading types of compensation methodology used by agencies' clients worldwide as of October 2022
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World Federation of Advertisers. (December 15, 2022). Leading types of compensation methodology used by agencies' clients worldwide as of October 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/
World Federation of Advertisers. "Leading types of compensation methodology used by agencies' clients worldwide as of October 2022." Chart. December 15, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/
World Federation of Advertisers. (2022). Leading types of compensation methodology used by agencies' clients worldwide as of October 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/
World Federation of Advertisers. "Leading Types of Compensation Methodology Used by Agencies' Clients Worldwide as of October 2022." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/
World Federation of Advertisers, Leading types of compensation methodology used by agencies' clients worldwide as of October 2022 Statista, https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/ (last visited December 04, 2024)
Leading types of compensation methodology used by agencies' clients worldwide as of October 2022 [Graph], World Federation of Advertisers, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366968/compensation-methodology-agencies-clients/
