As of July 2022, Hispanic Americans spent most of their TV and video viewing time watching content on streaming platforms, with a share of 43.6 percent reporting that they streamed rather than used broadcast or cable. The same applied to the Black and Asian U.S. population, while white people still tend to watch more often on cable TV.
Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity
Characteristic
Broadcast
Cable
Streaming
Other
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (September 30, 2022). Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/
Nielsen. "Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity." Chart. September 30, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/
Nielsen. (2022). Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/
Nielsen. "Distribution of Time Spent Watching Tv and Streaming Videos in The United States as of July 2022, by Ethnicity." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/
Nielsen, Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity Statista, https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/ (last visited July 22, 2024)
Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity [Graph], Nielsen, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366921/viewing-time-tv-by-ethnicity-us/
