Distribution of time spent watching TV in the U.S. 2022, by ethnicity

Published by
Julia Stoll,
Apr 16, 2024
As of July 2022, Hispanic Americans spent most of their TV and video viewing time watching content on streaming platforms, with a share of 43.6 percent reporting that they streamed rather than used broadcast or cable. The same applied to the Black and Asian U.S. population, while white people still tend to watch more often on cable TV.

Distribution of time spent watching TV and streaming videos in the United States as of July 2022, by ethnicity

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Release date

September 2022

Region

United States

Survey time period

July 2022

Number of respondents

over 42,000 homes

Special properties

National TV Panel and Streaming Platform Ratings

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