According to a survey conducted among marketers and publishers worldwide on September 2022, 47 percent of respondents said they would increase their connected TV (CTV) ad spending if they had access to higher-quality targeting data. This was followed by 36 percent of respondents citing a more efficient buying or planning process, while 30 percent cited an efficient frequency capping.
Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022
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Insider Intelligence. (December 8, 2022). Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. "Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022." Chart. December 8, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. (2022). Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. "Leading Factors That Would Influence Marketers to Increase Connected Tv (Ctv) Ad Spending Worldwide as of September 2022." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence, Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 Statista, https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/ (last visited November 22, 2024)
Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 [Graph], Insider Intelligence, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1366910/factors-marketers-spending-more-connected-tv/
