According to the results of a survey carried out in 2022, TV/OTT was the channel that scored the highest adoption growth rate - 27 percent - and jumped from 53 percent in 2021 to 68 percent in marketers' usage in 2022. Digital content (e.g. blogs, webinars) followed with an adoption growth rate of nine percent in 2022.
Leading marketing channels in terms of adoption growth rate worldwide in 2022
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Salesforce Research. (September 13, 2022). Leading marketing channels in terms of adoption growth rate worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/
Salesforce Research. "Leading marketing channels in terms of adoption growth rate worldwide in 2022." Chart. September 13, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/
Salesforce Research. (2022). Leading marketing channels in terms of adoption growth rate worldwide in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/
Salesforce Research. "Leading Marketing Channels in Terms of Adoption Growth Rate Worldwide in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/
Salesforce Research, Leading marketing channels in terms of adoption growth rate worldwide in 2022 Statista, https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/ (last visited November 22, 2024)
Leading marketing channels in terms of adoption growth rate worldwide in 2022 [Graph], Salesforce Research, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1366902/adoption-growth-rate-marketing-channels-worldwide/
