In the second quarter of 2022, 37 percent of traffic to connected TV (CTV) advertising on Google Chromecast devices was invalid worldwide. The invalid traffic (IVT) rate among Sony devices amounted to 32 percent, while Apple rounded out the top three with an IVT rate of 26 percent.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device
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Pixalate. (January 11, 2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device ." Chart. January 11, 2023. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. (2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device . Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid Worldwide in 2nd Quarter 2022, by Ctv Device ." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate, Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device Statista, https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/ (last visited July 17, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device [Graph], Pixalate, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/