CTV ad fraud worldwide Q2 2024, by device
In the second quarter of 2024, 40 percent of traffic to connected TV (CTV) advertising on Vizio devices was invalid worldwide. The invalid traffic (IVT) rate on Xiaomi devices amounted to 29 percent.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually
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Pixalate. (September 5, 2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024." Chart. September 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. (2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid on Selected Devices Worldwide in 2nd Quarter 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate, Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 Statista, https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/ (last visited December 30, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 [Graph], Pixalate, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1366823/connected-tv-device-ad-fraud-worldwide/