According to a survey among Southeast Asian consumers in 2022, 53 percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022
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Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, und Various sources (Synagie, GroupM). "Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Product Categories Consumers Bought Online in The past 12 Months in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group & Various sources (Synagie, GroupM), Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/ (last visited November 17, 2024)
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
