According to a survey among Southeast Asian consumers in 2022, 53 percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, und Various sources (Synagie, GroupM). "Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Product Categories Consumers Bought Online in The past 12 Months in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group & Various sources (Synagie, GroupM), Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/ (last visited December 18, 2024)
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
