A survey conducted in September 2021 revealed that 37 percent of consumers in Europe preferred to make their sporting goods purchases online rather than in brick-and-mortar stores. This figure is up from the 33 percent of consumers who felt the same in 2019.
Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021
The survey took place in the following countries: Germany, Austria, United Kingdom, France, Italy, Spain, Portugal, Netherlands, Belgium, Denmark, Sweden, Norway, Finland, Poland, Hungary, Romania, and Slovakia
500 respondents were surveyed per country.
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Deloitte. (March 30, 2022). Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. "Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021." Chart. March 30, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. (2022). Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte. "Share of Consumers Who Prefer Purchasing Sporting Goods Online in Europe in 2019 and 2021." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
Deloitte, Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 Statista, https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/ (last visited December 30, 2024)
Share of consumers who prefer purchasing sporting goods online in Europe in 2019 and 2021 [Graph], Deloitte, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366789/share-shoppers-prefer-sporting-goods-online-shopping-europe/
