According to a survey conducted among Chinese adults in November 2022, around 60 percent of respondents stated that they prefer domestic brands when purchasing tobacco and alcohol. In comparison, approximately 22 percent respondents prefer foreign cosmetic and skincare brands.
Share of consumer preferences on domestic brands in China as of November 2022, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Share of consumer preferences on domestic brands in China as of November 2022, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. "Share of consumer preferences on domestic brands in China as of November 2022, by category." Chart. January 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. (2023). Share of consumer preferences on domestic brands in China as of November 2022, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. "Share of Consumer Preferences on Domestic Brands in China as of November 2022, by Category." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte, Share of consumer preferences on domestic brands in China as of November 2022, by category Statista, https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/ (last visited December 30, 2024)
Share of consumer preferences on domestic brands in China as of November 2022, by category [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
