Leading genres on FAST services in the U.S. & Canada 2023, by ad impressions share

Published by
Michele Majidi,
Jul 10, 2024

During a study of free ad-supported TV services in the United States and Canada, it was found that the news content genre was the best performing in terms of advertising effectiveness, with news channels on the measured FAST platforms garnering 38 percent of ad impressions in the fourth quarter of 2023. At the same time, the entertainment content channels attracted seven percent of ad impressions in the two North American countries.

Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions

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Release date

January 2024

Region

Canada, United States

Survey time period

Q4 2023

Supplementary notes

The data was collected on the FAST platforms and channels running on the sources SSAI platform; broader metrics may vary.

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Overview

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Content

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Advertising

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Platforms

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Consumer behavior

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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