Leading genres on FAST services in the U.S. & Canada 2023, by ad impressions share

Published by
Michele Majidi,
Jul 10, 2024

During a study of free ad-supported TV services in the United States and Canada, it was found that the news content genre was the best performing in terms of advertising effectiveness, with news channels on the measured FAST platforms garnering 38 percent of ad impressions in the fourth quarter of 2023. At the same time, the entertainment content channels attracted seven percent of ad impressions in the two North American countries.

Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2024

Region

Canada, United States

Survey time period

Q4 2023

Supplementary notes

The data was collected on the FAST platforms and channels running on the sources SSAI platform; broader metrics may vary.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Free ad-supported streaming TV in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Free ad-supported streaming TV in the United States

Overview

5

Content

6

Advertising

6

Platforms

8

Consumer behavior

7

Further Content: You might find this interesting as well

Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.