Leading genres on FAST services worldwide 2023, by ad impressions share

Published by
Michele Majidi,
Jul 10, 2024

The results of a study of free ad-supported TV (FAST) services worldwide show that news content genre was the best performing when it comes to advertising effectiveness, with news channels on the measured FAST platforms garnering 35 percent of ad impressions in the fourth quarter of 2023. The second-ranked genres, movies and nature and wildlife, both attracted eight percent of ad impressions at the same time period.

Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions

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Release date

January 2024

Region

Worldwide

Survey time period

Q4 2023

Supplementary notes

The data was collected on the FAST platforms and channels running on the sources SSAI platform; broader metrics may vary.

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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