Digital display advertising viewability rate worldwide 2022, by region

Published by Statista Research Department, Mar 13, 2024
In 2022, 67 percent of digital video ads worldwide were viewable. The highest viewability rate was recorded in Latin America, with 72 percent. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Digital display advertising viewability rate worldwide in 2022, by region

© Statista 2024
Download
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online video advertising in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online video advertising in Japan

Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

Further Content: You might find this interesting as well

Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.