Leading genres on FAST services in the U.S. 2023, by hours viewing share

Published by
Julia Stoll,
Nov 9, 2024
According to the results of a study of viewer behavior on free ad-supported TV services conducted in the second quarter of 2023 among U.S. consumers, the leading content genre watched on FAST channels was by far news, at around 46 percent share of total viewing hours. Following that but far behind wwas nature, where the share of viewing hours for this content was at 12 percent.

Leading content genres on free ad-supported streaming TV (FAST) services in the United States in 2nd quarter 2023, by share of total viewing hours

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Release date

October 2023

Region

United States

Survey time period

Q2 2023

Supplementary notes

The data was collected on the FAST platforms and channels running on the sources SSAI platform; broader metrics may vary.

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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