Digital display advertising viewability rate worldwide 2022

Published by Statista Research Department, Mar 13, 2024
In 2022, 67 percent of digital display ads worldwide were viewable. This is the highest value in the presented period. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Digital display advertising viewability rate worldwide from 2017 to 2022

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Release date

June 2022

Region

Worldwide

Survey time period

2017 to 2022

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Statistics on " Digital display advertising in the United States "

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Other statistics that may interest you Digital display advertising in the United States

Overview

7

Devices

8

Largest industries

5

Marketer insights

7

Consumer insights

5

Trends

8

Further related statistics

1

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Statistics

Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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