Leading genres on FAST services worldwide 2023, by hours viewing share

Published by
Julia Stoll,
Jan 9, 2024
During a study of global viewer behavior on free ad-supported TV services conducted in the second quarter of 2023, it was found that the leading content genre watched on FAST channels was news, at around 37 percent share of total viewing hours. The second genre most watched were movies, however the share of viewing hours for this content was far lower, at 16 percent.

Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 2nd quarter 2023, by share of total viewing hours

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Supplementary notes

The data was collected on the FAST platforms and channels running on the sources SSAI platform; broader metrics may vary.

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