Health insurance loyalty by brand in Germany 2023

Published by Jennifer Rudden, Nov 1, 2024

Knappschaft had the most loyal customers among German health insurance providers in 2023. Some 88 percent of respondents stated that they are likely to repurchase from the insurer in the future. AOK and Techniker Krankenkasse (TK) followed, with more than 85 percent of their customers stating they would be loyal in the future.

Health insurance loyalty by brand in Germany in 2023

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Source

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Release date

December 2023

Region

Germany

Survey time period

October 20, 2023 to November 7, 2023

Number of respondents

2,486 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "When it comes to health insurance, which of the following brands are you likely to purchase again in the future?"

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Market overview

3

Companies

5

Premiums

6

"Eigen risico"

6

Health expenditure

6

Costs per person

6

Defaulters

5

Further related statistics

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Topics

Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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