Programmatic digital video ad views in the U.S. 2022-2023, by device

Published by Statista Research Department, Nov 13, 2023
In the first half of 2023, 85 percent of digital video ad views in the United States happened on connected TVs. Mobile devices ranked second, with nine percent. Programmatic digital video advertising spending in the U.S. stood at 63 billion U.S. dollars in 2022.

Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device

CharacteristicH1 2022H1 2023
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device

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Release date

October 2023

Region

United States

Survey time period

H1 2022 and H1 2023

Special properties

represents activity on Freewheel's platform, broader industry metrics may vary

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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