In the first half of 2023, 85 percent of digital video ad views in the United States happened on connected TVs. Mobile devices ranked second, with nine percent. Programmatic digital video advertising spending in the U.S. stood at 63 billion U.S. dollars in 2022.
Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device
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H1 2022
H1 2023
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FreeWheel. (October 9, 2023). Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. "Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device." Chart. October 9, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. (2023). Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel. "Distribution of Programmatic Digital Video Ad Views in The United States in 1st Half 2022 and 1st Half 2023, by Device." Statista, Statista Inc., 9 Oct 2023, https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/
FreeWheel, Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device Statista, https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/ (last visited August 24, 2024)
Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device [Graph], FreeWheel, October 9, 2023. [Online]. Available: https://www.statista.com/statistics/1366576/programmatic-digital-video-ad-views-device-usa/