Distribution of SVOD sign-ups in the U.S. 2022-2024, by price type

Published by
Julia Stoll
,
Feb 12, 2025

According to an analysis, the vast majority of American SVOD customers paid the full price for the respective services in early 2024, with over half of sign-ups not coming from promotional prices or free trials. In contrast, in the third quarter of 2022, significantly more sign-ups to SVOD platforms were generated through promotional prices.

Distribution of subscription video-on-demand (SVOD) sign-ups in the United States from 1st quarter 2022 to 1st quarter 2024, by price type

CharacteristicFull pricePromotional priceFree trial
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
Showing entries 1 to 9 (9 entries in total)
Statistic: Distribution of subscription video-on-demand (SVOD) sign-ups in the United States from 1st quarter 2022 to 1st quarter 2024, by price type

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2024

Region

United States

Survey time period

Q1 2022 to Q1 2024

Special properties

excl. free tiers, MVPD & telco, and selected bundles; incl. 41 SVOD platforms

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Subscription video-on-demand market in the United States
  • 54 page/s
  • English
  • pptx
  • Detailed references

Everything on "Subscription video-on-demand market in the United States" in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Subscription video-on-demand market in the United States "

Other statistics that may interest you Subscription video-on-demand market in the United States

Overview

8

Content

6

Platforms

8

Demographics

7

User behavior

8

Churn

5

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoHuluMaxNetflix usage in the United States
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.