China's rice cooker industry market is relatively concentrated. In 2021, the three top brands in China's rice cooker industry (Midea, Supor, and Joyoung) accounted for 68.2 percent of the online rice cooker market. Midea had a 30.5 percent online sales share whereas Supor and Joyoung together accounted for 37.7 percent of the market.
Market share of electric rice cooker manufacturers' online sales in China in 2021
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NetEase. (November 1, 2022). Market share of electric rice cooker manufacturers' online sales in China in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/
NetEase. "Market share of electric rice cooker manufacturers' online sales in China in 2021." Chart. November 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/
NetEase. (2022). Market share of electric rice cooker manufacturers' online sales in China in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/
NetEase. "Market Share of Electric Rice Cooker Manufacturers' Online Sales in China in 2021." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/
NetEase, Market share of electric rice cooker manufacturers' online sales in China in 2021 Statista, https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/ (last visited November 21, 2024)
Market share of electric rice cooker manufacturers' online sales in China in 2021 [Graph], NetEase, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1366491/china-online-market-share-of-electric-rice-cooker-brands/