
Share of the electric rice cooker online sales in China 2021
China's rice cooker industry market is relatively concentrated. In 2021, the three top brands in China's rice cooker industry (Midea, Supor, and Joyoung) accounted for 68.2 percent of the online rice cooker market. Midea had a 30.5 percent online sales share whereas Supor and Joyoung together accounted for 37.7 percent of the market.