Share of consumers who trust international business green claims Australia 2022
A survey conducted in 2022 among Australian consumers uncovered that around 29 percent of respondents were very or somewhat likely to trust green claims made by international businesses. At the same time, 31 percent of those surveyed said they never or were unlikely to trust international business eco-friendly claims. Overall, claims made by international or online-only businesses were the least trusted among consumers in Australia.
