Blue Cross Blue Shield had the most loyal customers among health insurance providers in the United States in 2023. Some 85 percent of its customers stated that they will repurchase from the insurer in the future. Aetna and Kaiser Permanente had the next highest customer loyalty.
Health insurance loyalty by brand in the United States in 2023
This question was phrased by the source as follows: "When it comes to health insurance, which of the following brands are you likely to purchase again in the future?"
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Statista Consumer Insights. (December 13, 2023). Health insurance loyalty by brand in the United States in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/
Statista Consumer Insights. "Health insurance loyalty by brand in the United States in 2023." Chart. December 13, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/
Statista Consumer Insights. (2023). Health insurance loyalty by brand in the United States in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/
Statista Consumer Insights. "Health Insurance Loyalty by Brand in The United States in 2023." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/
Statista Consumer Insights, Health insurance loyalty by brand in the United States in 2023 Statista, https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/ (last visited December 30, 2024)
Health insurance loyalty by brand in the United States in 2023 [Graph], Statista Consumer Insights, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1366400/health-insurance-loyalty-by-brand-usa/
