In April 2022, it was found that smartphone users in Australia, Canada, the United Kingdom, and the United States paid the same active attention to mobile advertising throughout the day. Their passive attention, however, was the highest in the evenings when it stood at 9.3 second, compared to 8.2 second in the afternoons.
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day
(in seconds)
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OMD Worldwide. (August 26, 2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. "Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds)." Chart. August 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. (2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. "Average Time Spent with Mobile Advertising among Smartphone Users Worldwide in April 2022, by Time of Day (in Seconds)." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide, Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) Statista, https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/ (last visited January 08, 2025)
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) [Graph], OMD Worldwide, August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
