Health insurance popularity by brand in the U.S. 2023

Published by
Jennifer Rudden,
Nov 1, 2024

Blue Cross Blue Shield was the most popular health insurance provider among American consumer in 2023, with half of the respondents liking the insurer. In comparison, Metlife and Magellan Health were the two least popular health insurance brands in that year.

Health insurance popularity by brand in the United States in 2023

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Source

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Release date

December 2023

Region

United States

Survey time period

October 21, 2023 to November 8, 2023

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "When it comes to health insurance, which of the following brands do you like?"

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Market overview

3

Companies

5

Premiums

6

"Eigen risico"

6

Health expenditure

6

Costs per person

6

Defaulters

5

Further related statistics

10

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Statistics

Topics

Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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