Health insurance awareness by brand in the U.S. 2023

Published by
Jennifer Rudden,
Nov 1, 2024

Allstate and State Farm were the most well known health insurance providers among American consumers in 2023. Some 85 percent of respondents said that they knew these brands, even if only by name. Blue Cross Blue Shield, Humana and UnitedHealth were the other best known insurers in that year.

Health insurance awareness by brand in the United States in 2023

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Release date

December 2023

Region

United States

Survey time period

October 21, 2023 to November 8, 2023

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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Statistics on " Private health insurance in the United States "

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Market overview

5

Segments

4

Leading companies

6

Sales metrics & consumption

5

Health spending & deductibles

7

Outlook

4

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Topics

Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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