Number of Super Bowl viewers on connected TV in the U.S. 2022-2023

Published by
Julia Stoll,
Nov 12, 2024
Around 36.7 million U.S. households watched the 2023 Super Bowl game, which marked a little growth from the previous year. By contrast, the halftime show had a smaller audience in 2023 compared with 2022.

Number of households watching the Super Bowl on connected TV in the United States in 2022 and 2023 (in millions)

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Release date

February 2023

Region

United States

Survey time period

2022, 2023

Special properties

25 million CTVs, linear and streaming TV consumption

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

Further related statistics

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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