According to a survey conducted in China in 2022, 66 percent of consumers will check the products in physical stores before buying online. After the buying phase, 53 percent of consumers tended to pick up the order and 54 percent tended to refund it in physical stores.
Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022
The survey was conducted among:
13 percent aged 18 to 25 years (Generation Z), 18 percent aged 26 to 33 years (later-born Millennials), 19 percent aged 34 to 41 years (earlier-born Millennials), 37 percent aged 42 to 57 years (Generation X), 12 percent aged above 58 years (Baby Boomers).
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199IT. (January 5, 2023). Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/
199IT. "Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022." Chart. January 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/
199IT. (2023). Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/
199IT. "Distribution of Consumers' Online Shopping Behaviors That Need to Be Done in Physical Stores in China as of July 2022." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/
199IT, Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022 Statista, https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/ (last visited December 22, 2024)
Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022 [Graph], 199IT, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1366359/china-online-shopping-behaviors-done-in-physical-stores/