According to a survey conducted among Chinese adults in November 2022, around 40 percent of respondents stated that products' quality was one of three major decision factors for their clothing and footwear consumption. Meanwhile, product style remained an important factor in purchase decisions.
Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022
among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
The share means that respondents chose the decision factor as the leading three factors for clothing and footwear consumption.
Original survey question: What are the 3 most important factors when you purchase clothing and footwear? Please select by most important, second important, third important points.
The survey is conducted among 48 percent female and 52 percent male respondents.
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Deloitte. (January 18, 2023). Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/
Deloitte. "Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022." Chart. January 18, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/
Deloitte. (2023). Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/
Deloitte. "Leading Factors Consumers Taking into Consideration When Buying Clothing and Footwear in China as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/
Deloitte, Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022 Statista, https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/ (last visited November 23, 2024)
Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022 [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366325/china-decision-factors-for-clothing-and-footwear-consumption/
