E-commerce pure players are the companies struggling the most with keeping e-commerce business profitable, compared to retailers or grocery retailers. According to a 2022 survey, 44 percent of decision makers working in this category of companies stated their online retail business was not profitable. In turn, only 25 percent of respondents in the retail sector had the same opinion.
Assessed profitability of e-commerce business in 2022, by type of company
*job title of Director or higher working in retail companies with e-commerce operations. The survey was carried out in the US, UK, Germany, Denmark, Norway, Sweden, and Australia.
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Publicis.Sapient. (June 2, 2022). Assessed profitability of e-commerce business in 2022, by type of company [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed profitability of e-commerce business in 2022, by type of company." Chart. June 2, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. (2022). Assessed profitability of e-commerce business in 2022, by type of company. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed Profitability of E-commerce Business in 2022, by Type of Company." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient, Assessed profitability of e-commerce business in 2022, by type of company Statista, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/ (last visited October 02, 2024)
Assessed profitability of e-commerce business in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/