Consumer surveys conducted among Chinese consumers in November 2022 revealed that the decreased demand due to COVID-19 was one of the biggest reasons for a lower willingness to shop. Approximately 34 percent of respondents cited decreased household income as a major reason for them to shop less.
Share of consumers who lowered their willingness to spend in China as of November 2022, by reason
Figures refer to share of respondents who chose this option as one of their top three matches.
Original survey question: What are the three most important reasons for you to reduce your spending on these categories? Please select the corresponding descriptions in the order of the first match, the second match, and the third match.
The survey is conducted among 48 percent female and 52 percent male respondents.
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Deloitte. (January 18, 2023). Share of consumers who lowered their willingness to spend in China as of November 2022, by reason [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/
Deloitte. "Share of consumers who lowered their willingness to spend in China as of November 2022, by reason." Chart. January 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/
Deloitte. (2023). Share of consumers who lowered their willingness to spend in China as of November 2022, by reason. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/
Deloitte. "Share of Consumers Who Lowered Their Willingness to Spend in China as of November 2022, by Reason." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/
Deloitte, Share of consumers who lowered their willingness to spend in China as of November 2022, by reason Statista, https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/ (last visited December 30, 2024)
Share of consumers who lowered their willingness to spend in China as of November 2022, by reason [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366261/china-reasons-for-the-decline-in-consumer-willingness-to-spend/
