According to a study conducted in 2023, 60 percent of technical audiences on LinkedIn worldwide stated that the leading type of content that they always followed on the platform is event information, followed by 59 percent for company news. Another 29 percent of technical engineers on LinkedIn said that they never followed job postings there, followed by 26 percent of respondents who never followed industry discussions on the platform, either.
Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023
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MarketingCharts. (February 3, 2023). Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/
MarketingCharts. "Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023." Chart. February 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/
MarketingCharts. (2023). Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/
MarketingCharts. "Leading Types of Content Appealing to Technical Audiences on Linkedin Worldwide as of January 2023." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/
MarketingCharts, Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023 Statista, https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/ (last visited December 21, 2024)
Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023 [Graph], MarketingCharts, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1366157/content-tech-audiences-linkedin/
