Health insurance loyalty by brand in the UK 2023

Published by Jennifer Rudden, Nov 1, 2024

Among UK health insurance providers, Aviva had the most loyal customers in 2023, with 88 percent of current owners stating that they would like to repurchase in the future. This was followed by Bupa, Benenden, and Health-on-Line in the 2023 survey.

Health insurance loyalty by brand in the United Kingdom (UK) in 2023

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Release date

December 2023

Region

United Kingdom

Survey time period

October 20, 2023 to November 9, 2023

Number of respondents

2,488 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "When it comes to health insurance, which of the following brands are you likely to purchase again in the future?"

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Market overview

3

Companies

5

Premiums

6

"Eigen risico"

6

Health expenditure

6

Costs per person

6

Defaulters

5

Further related statistics

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Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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