Health insurance awareness by brand in the UK 2023

Published by Jennifer Rudden, Nov 1, 2024

The most well known health insurance provider among UK consumers was Aviva in 2023. Some 87 percent of respondents stated that they knew the brand, even if only by name in the 2023 survey. Bupa and AXA followed behind with 85 and 82 percent, respectively.

Health insurance awareness by brand in the United Kingdom (UK) in 2023

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Release date

December 2023

Region

United Kingdom

Survey time period

October 20, 2023 to November 9, 2023

Number of respondents

2,488 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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Market overview

3

Companies

5

Premiums

6

"Eigen risico"

6

Health expenditure

6

Costs per person

6

Defaulters

5

Further related statistics

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