![Jennifer Rudden](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1028_1704457226.png)
Health insurance awareness by brand in the UK 2023
The most well known health insurance provider among UK consumers was Aviva in 2023. Some 87 percent of respondents stated that they knew the brand, even if only by name in the 2023 survey. Bupa and AXA followed behind with 85 and 82 percent, respectively.