In 2022, the most important factor for a Generation Z consumer when purchasing food in the U.S. in the affordability of the food. Taste and nutrition were also two important aspects that Gen Z members consider.
Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022
Characteristic
Share of 100 points**
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Data is aggregated for six months from January to June 2022.
*Monthly
**Original survey question asked respondents to allocate 100 points to six different attributes based on their importance when shopping for food.
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Purdue University. (June 1, 2022). Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/
Purdue University. "Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022." Chart. June 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/
Purdue University. (2022). Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/
Purdue University. "Attributes That Are Important to Generation Z Consumers When Purchasing Food in The U.S. in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/
Purdue University, Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022 Statista, https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/ (last visited July 22, 2024)
Attributes that are important to Generation Z consumers when purchasing food in the U.S. in 2022 [Graph], Purdue University, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1366122/important-attributes-for-gen-z-when-food-shopping-in-the-us/
