Top challenges regarding content for marketing and media leaders worldwide 2024

Published by Statista Research Department, Nov 9, 2024

During a 2024 global survey among marketing and media leaders, around one-third (or 33 percent) selected creating high-quality content as one of their biggest challenges regarding content marketing. Budget constraints and keeping up with new trends rounded up the top three answers, cited by 30 and 29 percent of respondents, respectively.

Biggest challenges regarding content according to marketing and media leaders worldwide as of February 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 5 to February 6, 2024

Number of respondents

1,003 respondents

Special properties

among members of the WordPress VIP community

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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