According to a survey among Southeast Asian consumers in 2022, more than half of the respondents did more research before buying fashion apparel marketed as sustainable, with the highest share in Thailand being 84 percent. The population share that trusted the claims was highest in Vietnam at 43 percent, while the respondents' share that ignored the claims was the largest in Singapore in 2022.
Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country
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Marketing Interactive. (July 26, 2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country." Chart. July 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. (2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer Trust in Sustainable Fashion Claims in Southeast Asia in 2022, by Selected Country." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive, Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country Statista, https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/ (last visited December 22, 2024)
Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
