According to a survey among Southeast Asian consumers in 2022, more than half of the respondents did more research before buying fashion apparel marketed as sustainable, with the highest share in Thailand being 84 percent. The population share that trusted the claims was highest in Vietnam at 43 percent, while the respondents' share that ignored the claims was the largest in Singapore in 2022.
Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Interactive. (July 26, 2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country." Chart. July 26, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. (2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer Trust in Sustainable Fashion Claims in Southeast Asia in 2022, by Selected Country." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive, Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country Statista, https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/ (last visited November 21, 2024)
Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
