In 2022, the most popular type of platform for online shopping in Germany were international shopping platforms such as Amazon and Zalando, with 81 percent of respondents stating they use websites like these. 45 percent of those surveyed said that they used national shopping platforms.
Which platform do you use for online shopping?
Characteristic
Share of online shoppers
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Bitkom. (November 22, 2022). Which platform do you use for online shopping? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/
Bitkom. "Which platform do you use for online shopping?." Chart. November 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/
Bitkom. (2022). Which platform do you use for online shopping?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/
Bitkom. "Which Platform Do You Use for Online Shopping?." Statista, Statista Inc., 22 Nov 2022, https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/
Bitkom, Which platform do you use for online shopping? Statista, https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/ (last visited July 22, 2024)
Which platform do you use for online shopping? [Graph], Bitkom, November 22, 2022. [Online]. Available: https://www.statista.com/statistics/1366055/most-popular-online-shopping-platforms-germany/