According to a survey conducted across 18 countries in 2021, around 53.5 percent of respondents stated that their consumption of K-dramas increased after the coronavirus (COVID-19) pandemic began. Other video-based content, such as movies and entertainment programs, also saw large increases in consumption, at around 52 percent and 51.5 percent respectively.
COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents
among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. "COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents." Chart. December 14, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. (2022). COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange. "Covid-19-driven Increase in Consumption of Hallyu Contents from South Korea as of December 2021, by Type of Contents." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
Korean Foundation for International Cultural Exchange, COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents Statista, https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/ (last visited December 20, 2024)
COVID-19-driven increase in consumption of Hallyu contents from South Korea as of December 2021, by type of contents [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1366006/south-korea-increased-hallyu-consumption-due-to-covid-19-by-content-type/
