According to a survey conducted across 26 countries in 2023, K-dramas were the most commonly consumed type of "hallyu" content or product, with over 29 percent of respondents stating that they watched such shows. The least consumed product was Korean food, at 20 percent.
Most consumed hallyu contents from South Korea as of November 2023, by type of contents
among international hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "Which much Korean cultural contents do you usually consume or share?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Most consumed hallyu contents from South Korea as of November 2023, by type of contents [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most consumed hallyu contents from South Korea as of November 2023, by type of contents." Chart. April 2, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. (2024). Most consumed hallyu contents from South Korea as of November 2023, by type of contents. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most Consumed Hallyu Contents from South Korea as of November 2023, by Type of Contents." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange, Most consumed hallyu contents from South Korea as of November 2023, by type of contents Statista, https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/ (last visited November 19, 2024)
Most consumed hallyu contents from South Korea as of November 2023, by type of contents [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
