According to a survey conducted across 26 countries in 2023, K-dramas were the most commonly consumed type of "hallyu" content or product, with over 29 percent of respondents stating that they watched such shows. The least consumed product was Korean food, at 20 percent.
Most consumed hallyu contents from South Korea as of November 2023, by type of contents
among international hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "Which much Korean cultural contents do you usually consume or share?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Most consumed hallyu contents from South Korea as of November 2023, by type of contents [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most consumed hallyu contents from South Korea as of November 2023, by type of contents." Chart. April 2, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. (2024). Most consumed hallyu contents from South Korea as of November 2023, by type of contents. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most Consumed Hallyu Contents from South Korea as of November 2023, by Type of Contents." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange, Most consumed hallyu contents from South Korea as of November 2023, by type of contents Statista, https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/ (last visited December 20, 2024)
Most consumed hallyu contents from South Korea as of November 2023, by type of contents [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
