According to a survey conducted across 26 countries in 2023, K-dramas were the most popular type of content among "hallyu" consumers, with around 76 percent of respondents stating that they liked this type of content. Other popular types of cultural contents or products included K-beauty and Korean films.
Popularity of hallyu contents from South Korea as of November 2023, by type of contents
among international hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of hallyu contents from South Korea as of November 2023, by type of contents [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. "Popularity of hallyu contents from South Korea as of November 2023, by type of contents." Chart. April 2, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. (2024). Popularity of hallyu contents from South Korea as of November 2023, by type of contents. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange. "Popularity of Hallyu Contents from South Korea as of November 2023, by Type of Contents." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/
Korean Foundation for International Cultural Exchange, Popularity of hallyu contents from South Korea as of November 2023, by type of contents Statista, https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/ (last visited December 20, 2024)
Popularity of hallyu contents from South Korea as of November 2023, by type of contents [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1366001/south-korea-hallyu-popularity-by-content-type/
