According to a survey conducted across 26 countries in 2023, around 66 percent of respondents stated that their perception of South Korea became more positive after engaging with "hallyu" content. Nearly one in three did not experience any change in opinion towards the country.
Change in perception of South Korea after consuming hallyu content as of November 2023
among international hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Change in perception of South Korea after consuming hallyu content as of November 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in perception of South Korea after consuming hallyu content as of November 2023." Chart. April 2, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2024). Change in perception of South Korea after consuming hallyu content as of November 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in Perception of South Korea after Consuming Hallyu Content as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Change in perception of South Korea after consuming hallyu content as of November 2023 Statista, https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/ (last visited December 21, 2024)
Change in perception of South Korea after consuming hallyu content as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
