Perception change of South Korea after hallyu content use 2021

Change in perception of South Korea after consuming hallyu content as of December 2021

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Release date

December 2022

Region

Worldwide, South Korea

Survey time period

November 5 to December 8, 2021

Number of respondents

8,500 respondents

Age group

15-59 years

Special properties

among international hallyu consumers in 18 countries

Method of interview

Online panel

Supplementary notes

Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.

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