According to a survey conducted across 18 countries in 2021, around 14 percent of international Hallyu consumers stated that they most strongly associated K-pop with South Korea. K-pop has been the leading associated cultural phenomenon since 2015, with the exception of 2016 when it was secondary to Korean food.
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021
Characteristic
Share of respondents
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among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021." Chart. December 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2022). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as The Cultural Phenomena Most Strongly Associated with South Korea from 2015 to 2021." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 Statista, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/ (last visited August 24, 2024)
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/