According to a survey conducted across 26 countries in 2023, over 17 percent of international "hallyu" consumers stated that they most strongly associated K-pop with South Korea. K-pop has been the leading associated cultural phenomenon since 2015, with the exception of 2016 when it was secondary to Korean food.
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023
among international hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "When you think about South Korea, what is the first thing that comes to mind?"
Respondents count by year was as follows: 2015: 6,500 2016: 7,200 2017: 7,800 2018: 7,500 2019: 8,000 2020: 8,500 2021: 8,500 2022: 25,000 2023: 25,000
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023." Chart. April 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2024). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as The Cultural Phenomena Most Strongly Associated with South Korea from 2015 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023 Statista, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/ (last visited November 22, 2024)
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
