According to a survey conducted across 26 countries in 2023, K-pop was the cultural phenomenon most strongly associated with South Korea by consumers who engaged with "hallyu" content, with over 17 percent choosing it. Hallyu, also known as the Korean Wave, describes the global rise in popularity of South Korean pop culture and other cultural phenomena. K-pop is commonly considered to be a major driver behind this rise in interest.
Cultural phenomena most strongly associated with South Korea as of November 2023
among international Hallyu consumers in 26 countries
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.Â
Original question: "When you think about South Korea, what comes to mind first?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Cultural phenomena most strongly associated with South Korea as of November 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. "Cultural phenomena most strongly associated with South Korea as of November 2023." Chart. April 2, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. (2024). Cultural phenomena most strongly associated with South Korea as of November 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. "Cultural Phenomena Most Strongly Associated with South Korea as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange, Cultural phenomena most strongly associated with South Korea as of November 2023 Statista, https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/ (last visited November 25, 2024)
Cultural phenomena most strongly associated with South Korea as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
