Primary social media used for information about skincare products Indonesia 2023

Published by Hanadian Nurhayati-Wolff, May 7, 2024
According to a survey on beauty trends conducted in Indonesia in 2023, the majority of Indonesians used Instagram to get information on skincare products. The same survey also found that social media and social media advertisements are the main sources of skincare awareness in Indonesia.

Most common social media used to get information about skincare products in Indonesia as of November 2023

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Release date

December 2023

Region

Indonesia

Survey time period

November 5 to 7, 2023

Number of respondents

1,708 respondents

Special properties

among Gen Z, millennials, and Gen X

Method of interview

Online survey

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Overview

5

Key segments: food

6

Key segment: non-alcoholic beverages

6

Key segment: alcoholic beverages

6

Key segment: cosmetics and personal care

5

Key segment: tobacco

6

Market players

5

Brand preference

6

Further related statistics

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Topics

Makeup market in IndonesiaInfluencer marketing in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaApparel and footwear market in Indonesia
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